The Story Behind the MEND Logo (and What It Stands For)

There’s a quiet power in touch. In slowing down. In keeping the promises we make to ourselves — a choice to value our own wellbeing, not just everyone else’s. That’s where the real mending begins.

At the heart of MEND is a belief that healing begins the moment we decide we’re worth showing up for — That healing isn’t a one-size-fits-all approach, but when we nourish the nervous system and honour the whole person, real change happens.

The Journey That Led Me Here

After years of working in busy clinics, treating clients with everything from post-surgical swelling to burnout, I began noticing something: people weren’t just tense. They were tired. Wired. Worn out. Their nervous systems were overloaded, their bodies inflamed, their immune systems sluggish.

I saw myself in them.

And so, MEND was born: Magnesium Enriched Naturally Derived products.

A clinical-meets-wellness brand grounded in touch, science, and the simple truth that healing takes time, and the right kind of care.

The Four Pillars of MEND

The four lines in the MEND logo aren’t just a design element — they represent the foundation of everything we do. Inspired by the form of our maunga, Taranaki, and the flow of the Huatoki River nearby, they honour the whenua we stand on and the interconnectedness of healing. Each line reflects one of our four pillars: Physical Relief, Mental Recalibration, Nourishment, and Sleep — essential threads that weave through both our treatments and our product range.

To truly support the body, we need to look at the whole picture. That’s why everything I do — from treatments to formulations — revolves around these four pillars of healing:

1. Physical Relief

Whether it’s through deep tissue massage or a balm that calms inflammation, this is the entry point for most people. It’s where we start to unwind what’s been stored in the body.

2. Mental Recalibration

You can’t relax muscles if the mind is still racing. Breath-led treatments and touch that grounds you in the present moment allow the nervous system to slow down, easing stress, overwhelm and tension.

3. Nourishment

Through therapeutic-grade oils, magnesium-enriched products, and skin-supportive formulations, MEND helps nourish the body from the outside in. I believe your products should do something — they should feel like care in a bottle.

4. Sleep + Restoration

Rest isn’t passive — it’s where we heal. Many MEND products are designed to support this state: calming blends, tension-release balms, and magnesium-rich oils to ease restless bodies and minds. Sleep is medicine.

This Is More Than a Brand

It’s a practice. A way of thinking. A commitment to not just treat pain — but to honour what your body is trying to say.

I created MEND to offer what I wish more people had access to: effective, practitioner-grade care that fits into everyday life. Whether you’re in clinic or using one of my blends at home, my hope is that you feel supported.

When we give the body what it needs — time, touch, and tools — we begin to mend.